Marketing Manager

WennSoft, a Microsoft Gold Certified Partner, and now a member of Microsoft Presidents Club of the year, develops software applications and provides business management solutions for the project-oriented, field service and equipment management industries. To qualify for the Presidents Club a company needs to show significant increase to net revenue to Microsoft year over year of approximately 20%.
This position is located in Fargo, N.D. or New Berlin, WI.
Our Purpose is dedicated to helping organizations become successful by creating and delivering the best software and services.
Our Core Values are creating Customer Success, Embracing Change, strive to deliver The WOW Experience, listen, ask, and take Feedback with Action and we believe in Hard Work and Celebration. We recognize successes at all levels and celebrate achievement. We reward success!

SUMMARY
This individual is accountable for our demand strategy and the go to market (GTM) team which includes an event coordinator and a campaigns coordinator, management of campaign related advertising and telemarketing vendor(s). The GTM team drives new customer acquisition initiatives, prospect and existing customer nurture marketing, existing customer add-on and renewal marketing, and advertising. Success metrics for this role include driving leads to 20% opportunities in the sales stage which result in achievement of our new and existing customer revenue and customer add goals. This team works closely with our marketing communications, product management and inside sales/regional sales teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

General

• Build and deliver the demand strategy allowing WennSoft to achieve its new customer revenue and customer add goals. Measurement: growing leads to 20% opportunities.
• Build and deliver the demand strategy allowing WennSoft to achieve its existing customer license add-on revenue, enhancement and support renewal, and re-activation goals.
• Drive GTM plans including new, nurture and existing customer elements, top of mind awareness , events alignment, advertising opportunities, and internal & partner readiness/connection specific to GTMs Measurement: Build and delivery of GTM plans.
• Build and overview GTM plan execution.
• Working cross team on different elements of product and service launch events to ensure holistic execution.
• Work cross team and with advertising agency(ies) on advertising/promotional elements to support our GTM top of mind awareness strategies including use of evidence (quotes, videos, case studies), participate in, and/or use, articles, thought leadership, market trends and data to support our message.
• Establish and follow through with personal development goals to support the success of the company and personal growth.
• Seek to improve operational efficiency in the position as opportunities present.
• Deliver regular reporting.

Leadership

• Work as key member of marketing leadership team.
• Manage demand marketing team. Build and lead a strong demand marketing team.
• Work closely with the senior leadership team to establish goals and objectives in support of the corporate strategic plan.
• Communicate the GTM plan cross company to garner support and ensure consistency of messaging by all.
• Oversee the development and progress of your, and your teams, individual goals to support the company strategic plan.
• Manage your marketing budget, and report against key metrics with established frequency. Analyze return on marketing investment (ROMI) in ongoing efforts to improve our marketing results.
• Carry out supervisory responsibilities in accordance with the organizations policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Etc.

SUPERVISORY RESPONSIBILITIES
Responsible for the supervision of the demand marketing team including campaign coordinator, events coordinator, plus dotted line supervision of Chat/DBA resource and Inside Sales.
LANGUAGE SKILLS
Strong interpersonal communications skills are required. Understanding of international marketing communications requirements and cultural differences is required. Ability to present to internal and external audiences in group or individual settings is required. Additional language proficiency to English is a plus. The ability to quickly and positively respond to all audiences is required. The ability to clearly communicate timelines, expectations, action items and execute a plan cross team is critical.

REASONING ABILITY
The ability to listen closely, brainstorm ideas, discusses resolution to issues, and determines the best course of action (which could include internal and/or external) is required. This individual needs to set up milestones to gather/measure progress goals cross team, and course correct to maximize both driving quality/quantity of new opportunities as well as push to increase velocity through the funnel to close deals more rapidly.

OTHER KNOWLEDGE, SKILLS, OR ABILITIES
Other skills needed to perform this job include: Active learning, active listening; critical thinking; monitoring performance of others; complex problem solving; financial management; time management; resource management; customer service skills; social skills; administrative procedures; systems analysis; systems evaluation; project management; organizational and prioritization; and independent judgment and decision making skills.

CERTIFICATES, LICENSES, REGISTRATIONS
A valid drivers license with acceptable driving record is required due to travel for work or renting a vehicle under the WennSoft name.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Occasional, moderate lifting of marketing materials (collateral, booth components, etc.) is required. Considerable standing/walking is required during events.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This role requires occasional travel, standard business hours most of the time with extended/weekend work hours around and during key events/activities.

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 RequirementsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION and/or EXPERIENCE
Degree in marketing, marketing management, business administration, international business, or similar field; and/or 5+ years in software/technology GTM/demand marketing experience is required. Demonstrated ability to work with a distributed team is preferred. Familiarity with Microsoft Dynamics products and community, preferred.

REQUIRED TOOLS AND TECHNOLOGY
Proficient use of Microsoft Office (Word, Excel, PowerPoint and Outlook), and Windows Internet Explorer (IE) is required. Familiarity using email marketing tools like Click Dimensions or Exact Target, and the associated reporting tools is preferred.

Country: USA, State: North Dakota, City: Fargo, Company: WennSoft.